CERA-DEST – Ceramic destinations for sustainable tourism
The aim of the project was to create a new competitive and sustainable tourism programme for the “European Route of Ceramics” in order to capitalize on the European industrial and cultural heritage of these specific ceramic regions.
Together with the partner municipalities Limoges (FR), Stoke-on-Trent (UK), Faenza (IT), Delft (NL), Höhr-Grenzhausen (GER) and Anderen Limited (UK), tourism packages were developed for different target groups and marketing channels determined to promote the regions in both Europe and Asia and enhance their appeal.
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